The 400 is an independent creative services firm with a unique twist. Our conviction that long-term brand success revolves around in-depth consumer understanding, has led us to develop a specialized design and marketing firm fully integrated with a retail storefront. This versatile set-up lets us interact with consumers face-to-face all day, every day. Our goal is to maximize this relationship and create brand communication solutions designed to resonate and form emotionally driven loyalty between consumers and brands.

We are what we do. Our philosophies have developed from years immersed in the skate/snow/punk cultures. We are seekers, shakers, and believers. Our retail storefront stocks select and limited edition sneakers because that's what we're into and because these styles draw customers influential to multiple markets. It's this combination of mindset, ethos, input, and creative talent that drives our ability to position our clients to thrive in the marketplace.

The 400 originated as a term during the Gilded Age in NYC and is defined as the most exclusive social set in a community. This company now forms authentic links to those communities for our clients by revealing consumer drivers, developing strategies, creating effective communications, and designing marketable products.

Strategy formation starts with corporate initiatives and folds in subjective evaluations based our consumer studies to roll out an engaging, unique, and consistent branding plan.

Product marketing initiatives get driven by the identification of current needs, future needs and the desires of a brand's target audience in order to properly form the blueprints for market growth.

Visual communication is an important means to creating consistent brand messaging and our capabilities include multitudes of formats like packaging, editorial, print, web, and identity all surrounded by a strong foundation in product.

To propel brand growth our product design is based on acquired consumer insight, brand initiatives, development understanding, and original thought.