The 400 is an independent creative services firm with a unique twist.
Our conviction that long-term brand success revolves around in-depth
consumer understanding, has led us to develop a specialized design
and marketing firm fully integrated with a retail storefront.

Our goal is to capitalize on a face to face consumer environment and
create brand communication solutions that will resonate and form
emotionally driven loyalty between consumers and brands.

We are what we do. Our philosophies have developed from years
immersed in the DIY skate/snow/art/punk cultures.  We are seekers,
shakers, and believers. It's this combination of environment, ethos,
input, and creative talent that drives our ability to position our clients
to thrive in the marketplace.

The 400 originated as a term during the Gilded Age in NYC and is
defined as the most exclusive social set in a community.
This company now forms authentic links to those communities for
our clients, by revealing consumer drivers, developing strategies,
creating effective communications, and designing marketable products.

BRANDING STRATEGY

Strategy formation starts with corporate initiatives and folds in
subjective evaluations ultimately revealing an engaging, unique,
and consistent branding plan.

PRODUCT MARKETING

Product marketing initiatives are driven through the identification
of current needs, future needs and the desires of a brand's target
audience in order to properly form the blueprints for market growth. 
Some of the tools we offer to gain this growth are Consumer
Insight Reports, Seasonal Trend Studies, and Design Direction Packages. 

GRAPHIC DESIGN

To propel brand growth our visual communications create consistent
brand messaging through acquired consumer insight, brand initiatives,
passion, and original thought. Our design capabilities include a multitude
of formats including packaging, editorial, print, web, and identity all
surrounded by a strong foundation in product.